In The Swim
In The Swim is a direct-to-consumer retailer of pool and spa supplies, chemicals, and equipment, founded in 1982 and headquartered in West Chicago, Illinois. It operates primarily through its e-commerce site and catalog rather than physical stores. Its legal entity is Cortz, Inc. d/b/a In The Swim, a subsidiary of Leslie's, Inc. (NASDAQ: LESL), which acquired it in 2016.
| Website | www.intheswim.com ↗ |
|---|---|
| Type | Retailer |
| Channel | Online |
| Marketplaces | Amazon: Retailer storefront Walmart: Retailer storefront Runs its own storefront on both — Amazon Brand Store (In The Swim) and a Walmart seller storefront (Cortz, Inc. dba In The Swim). [source] |
| Ownership | Subsidiary — part of Leslie's Pool Supplies |
| Stock | — |
| American company | Yes — headquartered in West Chicago, Illinois |
| Headquarters | West Chicago, Illinois, USA |
| Founded | 1982 |
| Footprint | Primarily online/catalog direct-to-consumer; corporate/distribution HQ in West Chicago, IL. No consumer retail storefronts identified. |
| Known for | Direct-to-consumer (catalog and online) discount swimming pool and spa supplies, chemicals, and equipment. |
| Does well | Direct-to-consumer online and catalog sales of discounted pool chemicals, equipment, and supplies. |
| BBB rating | BBB A+ (2026-06-24) |
| Trustpilot | 1.1/5 · 367 reviews (2026-06-24) |
| Est. web traffic | estimate pending |
Policies
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| Returns | 30-day return window; items must be unused, in new condition, and in original packaging, with no restocking fee listed. Standard online returns use a company-provided FedEx label (started from account Order History); oversized/freight returns are the customer's responsibility. Certain chemicals and hazmat, custom orders (safety covers, spa covers, liners), opened liners/covers, and used/installed equipment are excluded; refunds go to the original payment method in roughly 5–7 business days after verification. The policy is essentially identical to Leslie's — same parent company. [source] |
|---|---|
| Shipping | Flat-rate $9.99 shipping within the continental US; free standard shipping on orders $100 or more (some heavy items may incur extra charges). In-stock orders placed Mon–Fri by 2pm CST ship same day. Ships to the 48 contiguous states only. [source] |
| Warranty / Defects | Damaged or defective products may be exchanged within 30 days by contacting customer service; outside that window, the applicable manufacturer warranty applies. [source] |
Customer Service Notes
BBB business profile (not accredited; A+ rating) lists 32 total complaints in the last 3 years, including 4 closed in the last 12 months, as of the capture date.
Company Timeline
| Date | Event |
|---|---|
| 1982 | In The Swim founded (operating entity Cortz, Inc.) |
| 2016 | Leslie's acquires Cortz, Inc. (In The Swim) from Audax Private Equity |
Sources
- https://www.cbinsights.com/company/cortz
- https://www.lincolninternational.com/transactions/audax-private-equity-sold-cortz-inc-to-leslies-poolmart/
- https://www.bbb.org/us/il/west-chicago/profile/pool-supplies/in-the-swim-0654-21780
- https://www.trustpilot.com/review/www.intheswim.com
- https://www.intheswim.com/return-policy.html
- https://www.intheswim.com/shipping-faqs.html
Last updated 2026-06-24 · Next review 2026-07-24